Approach sales as a way to help others achieve their goals from "summary" of Go-Givers Sell More by Bob Burg,John David Mann
When we approach sales as a way to help others achieve their goals, we shift our focus from simply making a sale to truly adding value to the lives of our customers. It requires us to step into their shoes, understand their needs and desires, and offer solutions that can genuinely benefit them. This approach is not about manipulation or coercion, but about building relationships based on trust and mutual respect. By focusing on helping others achieve their goals, we position ourselves as trusted advisors rather than pushy salespeople. We take the time to listen, ask questions, and tru...
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