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Conducting market research is critical from "summary" of The Art of Startup Fundraising by Alejandro Cremades
Market research is a fundamental step for any startup looking to secure funding. It is not just an optional task that can be skipped or rushed through. Instead, it is a critical process that can make or break a startup's chances of success. By conducting market research, entrepreneurs can gain valuable insights into their target market, including customer needs, preferences, and behaviors. This information is essential for developing products or services that will resonate with customers and ultimately drive sales. Furthermore, market research can help st...
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