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Brands must stand out, not fit in from "summary" of The Brand Gap by Marty Neumeier
To succeed in today's crowded marketplace, brands must find a way to differentiate themselves from the competition. This means standing out rather than blending in with the masses. A brand that fits in will simply get lost in the noise, while a brand that stands out has the potential to capture the attention of consumers and build a loyal following. In order to stand out, a brand must be willing to take risks and do things differently. This requires a willingness to think outside the box and challenge the status quo. By pushing the boundaries and breaking free from conventional norms, a brand can create a unique identity that sets it apart from the rest. One key aspect of ...
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