People buy why you do it, not what you do from "summary" of Summary Start With Why by Instant-Summary
The key idea is that people are more likely to be attracted to your message if they understand the underlying reason behind what you do. It's not enough to just talk about what you do or how you do it; you need to communicate the why behind your actions. This concept is based on the idea that our decisions are driven by emotion and that we are more likely to be inspired by a sense of purpose or belief than by practical features or benefits. By focusing on the why, you can tap into people's emotions and create a deeper connection with them. This can lead to greater loyalt...
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