Develop a content culture within your organization from "summary" of They Ask You Answer by Marcus Sheridan
To truly succeed in the digital age, companies must create a culture centered around content. This means that every individual within the organization must understand and prioritize the creation of valuable, educational content for their audience. It's not just the responsibility of the marketing department; it's a collective effort that involves everyone from sales to customer service.
Developing a content culture starts with leadership setting the tone and making it clear that content is a top priority. This means allocating resources, whether that be time, money, or manpower, to ensure that content creation is given the attention it deserves. It's about creating a mindset shift within the organization that values transparency, honesty, and helpfulness above all els...
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