Being genuine is key to persuasive communication from "summary" of The Science of Persuasion by Brad Bradshaw
Persuasive communication is a powerful tool that can be used to influence others and achieve desired outcomes. However, in order for communication to be truly persuasive, it must be authentic and genuine. This means that the speaker or communicator must be sincere in their intentions and beliefs. When individuals are genuine in their communication, it establishes a sense of trust and credibility with the audience. In the book "The Science of Persuasion," Brad Bradshaw emphasizes the importance of authenticity in communication. He argues that being genuine is key to building rapport and connecting with others on a deeper level. When individuals are authentic in their communication, it allows them to convey their message in a more compelling and convincing manner. This is because authenticity creates a sense of authenticity creates a sense of transparency and honesty that resonates with listeners. Furthermore, when individuals are ge...
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