People connect with the why from "summary" of Start with why by Simon Sinek
The core of every great leader, organization, or movement is the ability to inspire people to take action. This inspiration does not come from what they do or how they do it, but rather from why they do it. People are naturally drawn to those who are able to clearly articulate their purpose, cause, or belief - their "why." When we start with why, we tap into the part of the brain that controls decision-making and emotional responses, allowing us to create a deep and meaningful connection with others. When we communicate our why, we are able to attract like-minded individuals who share our values and beliefs. These individuals are not just customers or followers, but loyal advocates who are willing to go above and beyond to support our cause. By focusing on our why, we are able to create a sense of belonging and communit...
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