Summary of Start with why

Start With Why by Simon Sinek is a book all about inspiring people to do the things that inspire them. It is a powerful reminder that the most successful people and businesses focus on their purpose, not just the what and how. Using examples from leaders like Martin Luther King Jr. and Apple, Sinek explains how positing ‘why’ at the beginning can revolutionize the way we think, act and communicate. He gives readers the tools they need to inspire, and shows how purpose drives everything, from big business decisions to how a family interacts. By asking why, rather than what or how, Sinek shows how anyone can be a leader and create lasting change. Ultimately, Start With Why is about making a difference and being part of something bigger.