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Consumers are more likely to respond positively to emotionally compelling messaging from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
When it comes to capturing the attention and influencing the decisions of consumers, emotions play a significant role. Research in neuroscience has shown that emotions have a powerful impact on consumer behavior. Emotionally compelling messaging has been proven to be more effective in grabbing the attention of consumers and driving them towards a desired action. Emotions can be powerful motivators, as they can bypass rational thinking and tap into the subconscious mind. When consumers are emotionally engaged, they are more likely to remember the message and form a connection with the brand or product being advertised. This emotional connection can lead to increased brand loyalty and a higher likelihood ...
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