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The power of persuasion lies in understanding human behavior from "summary" of O Poder Da Persuasão by Robert B. Cialdini
To be successful in persuasion, one must have a deep understanding of human behavior. This knowledge is crucial because it allows the persuader to tap into the psychological triggers that influence people’s decisions and actions. By understanding what drives individuals, one can tailor their persuasive techniques to be more effective. This insight enables the persuader to anticipate how people will react and adapt their approach accordingly. Human behavior is complex and multifaceted, influenced by a wide range of factors such as social norms, cognitive biases, and emotional responses. By delving into these various aspects of behavior, one can gain valuable insights into how to sway others’ opinions and behaviors. For instance, understanding the principles of reciprocity can help a persuader leverage the innate human desire to return favors. By offering something of value first, the persuader can create a ...
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