Spin can backfire and damage a company's brand in the long run from "summary" of Spin by Michael S. Sitrick
Spin, the art of shaping the narrative to influence public opinion, can be a powerful tool in managing a company's image during a crisis. However, when not executed carefully, spin can have negative consequences that harm a company's reputation in the long run. In the midst of a crisis, companies may resort to spin in an attempt to control the narrative and minimize damage to their brand. Spin can involve framing the issue in a way that puts the company in a more favorable light or deflecting attention away from negative aspects of the situation. While this may provide temporary relief from public scrutiny, it can also erode trust and credibility over time. When spin is perceived as disingenuous or manipulativ...
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