Authenticity is key in building trust from "summary" of The Thank You Economy by Gary Vaynerchuk
When it comes to building trust with your audience, authenticity is non-negotiable. People can smell inauthenticity from a mile away, and once that trust is broken, it's nearly impossible to rebuild. In today's hyper-connected world, where every action and interaction is documented and shared online, being genuine is more important than ever. Customers want to know that they are dealing with real people, not faceless corporations hiding behind a logo. Authenticity is about being transparent and honest in all your interactions. It's about being true to who you are and what you stand for, even when it's not the most...
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