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Brands are built by understanding customers' needs and desires from "summary" of The Brand Gap by Marty Neumeier
To build a successful brand, one must first understand the needs and desires of their customers. This is the crucial foundation upon which all branding efforts should be built. Without a deep understanding of what motivates customers, a brand will struggle to connect with its target audience and establish a meaningful relationship with them. Brands that are able to truly understand their customers are better equipped to create products and services that meet their specific needs. By aligning their offerings with what their customers truly want, brands can differentiate themselves in the marketplace and carve out a unique position for themselves. This understanding allows brands to develop a strong value proposition that resonates ...
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