The perception of value is subjective from "summary" of Alchemy by Rory Sutherland
Value is a curious thing. It is not an inherent quality but rather a perception that resides in the minds of individuals. What one person values highly, another may not value at all. This subjectivity is what makes the concept of value so fascinating and complex. It is not something that can be easily quantified or standardized; it is as fluid and ever-changing as the human mind itself.
When we understand that value is subjective, it opens up a world of possibilities. It means that we can shape and influence how people perceive the worth of something by changing the context in which it is presented. This is a powerful idea, as it allows us to create value where none existed before simply by altering the way it is framed.
Take, for e...
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