Always be closing from "summary" of Sell Or Be Sold by Grant Cardone
The concept of "Always be closing" is not just a catchy phrase—it's a way of life. In the world of sales, you need to constantly be moving towards the close. Every interaction with a potential customer should be leading them closer to making a purchase. This means that you need to always be thinking about how you can move the conversation forward and get the prospect to say "yes."Closing is not something that only happens at the end of a sales presentation. It's a constant process that should be happening throughout the entire sales cycle. Every question you ask, every objection you overcome, and every point you make should be leading towards the close. This requires a proactive mindset and a relentless determinatio...
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