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Develop a strong personal brand from "summary" of How to Sell Anything to Anybody by Joe Girard
To be successful in sales, you must establish yourself as a unique and trustworthy individual in the eyes of your customers. This is where the concept of developing a strong personal brand comes into play. Your personal brand is what sets you apart from your competitors and makes you memorable to your clients. One key aspect of building a strong personal brand is being authentic. You must be true to yourself and your values in all your interactions with customers. People can sense when someone is being fake or insincere, so it's important to always present yourself honestly and transpare...
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