Use humor to lighten the mood from "summary" of The Sales Bible by Jeffrey Gitomer
Humor is a powerful tool in sales. It can break down walls, disarm objections, and create a positive atmosphere for your pitch. When you use humor appropriately, you can connect with your prospects on a more personal level, making it easier for them to trust you and your product.
However, it's important to use humor strategically. You don't want to come across as unprofessional or offensive. Instead, aim to be lighthearted and relatable. Share a funny anecdote or make a clever joke that ties back to your sales pitch. This will not only lighten the mood but also make you more memorable to ...
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