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Building authentic relationships is essential for lasting success from "summary" of Sell It Like Serhant by Ryan Serhant
Authentic relationships are the cornerstone of effective selling and long-term success. When you forge genuine connections with clients, they feel valued and understood. Trust becomes the bedrock of any transaction, transforming a mere business interaction into a partnership. This trust fosters loyalty, encouraging clients to return and refer others, amplifying your reach in the market. Engagement goes beyond just exchanging information; it involves active listening and empathy. Understanding a client's needs, desires, and pain points allows you to tailor your approach and provide real solutions. This personalized attention not only sets you apart from ...
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