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Implement a lead scoring system to prioritize leads from "summary" of The Sales Acceleration Formula by Mark Roberge
One of the key strategies outlined in 'The Sales Acceleration Formula' is the implementation of a lead scoring system to effectively prioritize leads. This system involves assigning a score to each lead based on various criteria such as demographics, behavior, and engagement with the company. By doing so, sales teams can focus their efforts on leads that are most likely to convert, ultimately leading to higher conversion rates and increased revenue. The lead scoring system works by identifying certain actions or attributes that indicate a lead's level of interest and readiness to purchase. For example, a lead who has visited the company's website multiple times, downloaded whitepapers, and engaged with sales reps through email...
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