Effective communication is key to establishing trust in sales relationships from "summary" of Trust-Based Selling by Charles H. Green
Establishing trust in sales relationships is fundamental to success, and effective communication plays a crucial role in this process. Trust is the foundation upon which all successful sales relationships are built, and without it, the relationship is likely to falter. When customers trust a salesperson, they are more likely to open up, share their needs and concerns, and ultimately make a purchase. Communication is the vehicle through which trust is established and maintained in sales relationships. Through effective communication, salespeople can demonstrate their credibility, reliability, and authenticity to their customers. By actively listening to customers, understanding their needs, and providing relevant solutions, salespeople can build trust and credibility in the eyes of their customers. Effective communication is not just about what is said, but also how it is said. Salespeople must communicate clearly, concisely, and c...
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