Implementing A/B Testing from "summary" of Strategic Affiliate Marketing by Simon Goldschmidt,Sven Junghagen,Uri Harris
A/B testing is a concept that involves comparing two versions of a web page to determine which one performs better. This testing method is also known as split testing, where version A is the control and version B is the variation. By implementing A/B testing, affiliate marketers can optimize their websites for better conversions and ultimately increase their revenue.
The process of A/B testing starts with identifying a specific element on the web page that needs improvement, such as the headline, call-to-action button, or images. Once the element is chosen, two different versions of the web page are created – one with the original element (version A) and one with a variation of that element (version B). These two versions are then randomly shown to visitors, and their interactions are tracked to determine...
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