Create a sense of urgency by highlighting the consequences of inaction from "summary" of Selling to Big Companies by Jill Konrath
To capture the attention of busy decision makers, it's essential to highlight the repercussions of not taking action. When you demonstrate the potential negative outcomes of maintaining the status quo, you create a sense of urgency that compels them to act swiftly.
By emphasizing the consequences of inaction, you can effectively show the value of your solution. Customers are more likely to prioritize your offering when they understand the risks of delay. This approach helps them see the immediate benefits of taking action and motivates them to make a decision promp...
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