Build trust with customers through effective questioning from "summary" of Secrets of Question-Based Selling by Thomas Freese
To establish trust with customers, it is essential to ask effective questions that demonstrate genuine interest in understanding their needs and concerns. By engaging in a dialogue with customers through thoughtful questioning, sales professionals can build rapport and create a foundation of trust upon which a successful relationship can be built. Effective questioning involves more than just asking a series of random inquiries. It requires a strategic approach that aims to uncover valuable information about the customer's challenges, goals, and preferences. By asking open-ended questions that encourage customers to share their thoughts and feelings, sales professionals can gain deeper insights into their unique circumstances and tailo...
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