Anticipate customer objections and address them proactively from "summary" of The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja
In order to effectively sell to potential customers, it is critical to anticipate their objections and address them proactively. By being prepared for objections that may arise during the sales process, you can demonstrate to the customer that you understand their concerns and are ready to provide solutions.
One way to anticipate objections is to put yourself in the customer's shoes and think about what questions or concerns they may have about your product or service. By taking this proactive approach, you can address objections before they even come up, which can help to build trust and credibility with the customer.
When addressing objections, it is important to do so in a respectf...
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