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Selling is about providing value to customers from "summary" of The Psychology of Selling by Brian Tracy
The most important concept to understand in the world of selling is that it is all about providing value to customers. Your success in sales is directly proportional to the amount of value that you are able to provide to your customers. This value can come in many different forms, such as solving a problem for them, meeting a need that they have, or simply making their lives easier in some way. When you focus on providing value to your customers, you are able to build trust and credibility with them. They will see you as someone who is genuinely interested in helping them, rather than just trying to make a sale. This trust is essential in building long-term relationships with your customers, which is the key to success in sales. In order to...
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