Trustbased selling involves creating value for customers from "summary" of Trust-Based Selling by Charles H. Green
Trust-based selling is fundamentally about creating value for customers. This is not simply a matter of providing a product or service that meets their needs or desires. It goes beyond that. It involves understanding their unique challenges, concerns, and goals, and then working to address them in a way that truly makes a difference in their lives. When you focus on creating value for your customers, you are demonstrating that you have their best interests at heart. You are showing that you are not just in it for the sale, but that you genuinely care about helping them achieve success. This builds trust because it shows that you are willing to go above and beyond to deliver real, tangible benefits to your customers. Creating value for customers...
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