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Highlight the benefits of your offering from "summary" of Secrets of Closing the Sale by Zig Ziglar
When you're trying to make a sale, it's crucial to clearly communicate the benefits of your product or service to the potential customer. Highlighting the benefits allows the customer to see the value in what you're offering and helps them understand how it can improve their life or solve a problem they're facing. One of the most effective ways to highlight the benefits of your offering is to put yourself in the customer's shoes. Think about what they care about, what challenges they're facing, and how your product or service can help them. By understanding their perspective, you can tailor your message to resonate with them and show how your offering can make a difference in their life. It's also important to be specific when highlighting the benefits. Instead of using vague or generic statements, provide concrete examples of how your product or service can benefit the customer. This could include testimo...
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