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Emotions play a key role in persuasion tactics from "summary" of Persuasão by Maytê Carvalho
When we seek to persuade others, we often turn to logic and reason to make our case. We present facts, figures, and arguments in the hopes of convincing others to see things our way. However, what many people overlook is the power of emotions in the art of persuasion. Emotions can play a crucial role in influencing how others perceive and respond to our messages. Emotions have a way of bypassing our rational thinking and tapping into our subconscious mind. When we appeal to someone's emotions, we are able to connect with them on a deeper level, stirring up feelings that can sway their opinions and decisions. By understanding the emotional triggers that resonate with our audience, we can tailor our persuasive tactics to elicit the desired response. For example, using...
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