Find unique ways to differentiate yourself from competitors from "summary" of Selling the Invisible by Harry Beckwith
To stand out in the marketplace, you must think strategically about how to set yourself apart from your competitors. It's not enough to simply offer the same services or products in a slightly different package. You need to find unique ways to differentiate yourself, to carve out a niche that is all your own. One way to do this is by focusing on what makes you truly different, what sets you apart from the rest. Maybe it's your approach to customer service, or your innovative use of technology. Whatever it is, make sure it is something that your competitors canno...
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