Effective communication is key in sales from "summary" of Psychology of Selling by Brian Tracy
Effective communication is the lifeblood of successful selling. It is the key that unlocks the door to understanding the needs and desires of your prospects. Without effective communication, you are simply shooting in the dark, hoping that something will stick. When you communicate effectively with your prospects, you are able to build rapport, establish trust, and ultimately, close the sale. You must be able to convey your message clearly and concisely, making sure that your prospect understands the value of your product or service. Communication is a two-way street. It is not just about talking; it is also about listening. You must be able to listen actively to your prospects, understanding their needs and conce...
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