Summary of Psychology of Selling

Psychology of Selling by Brian Tracy is a book aimed at sales professionals. It provides step-by-step guidance on how to apply the principles of psychology to increase sales performance. It shares insights into motivation, self-confidence, positive thinking, and the power of belief and expectation. It also discusses the importance of successful communication, persuasive techniques, and influencing prospects’ buying decisions. It provides concrete advice on how to handle objections, close sales, and provides essential customer service skills. The book also looks at how technology can help increase sales productivity and suggests techniques for creating an effective sales strategy.