Salespeople must prioritize building trust over closing deals quickly from "summary" of Trust-Based Selling by Charles H. Green
Trust is the bedrock of any successful sales relationship. It is the foundation upon which all business transactions are built. Without trust, there can be no lasting or meaningful relationship between buyer and seller. This is why it is essential for salespeople to prioritize building trust over closing deals quickly. When salespeople focus solely on closing deals quickly, they run the risk of alienating their customers. By pressuring customers into making a purchase before they are ready, salespeople undermine the trust that is necessary for a long-term relationship. Customers are more likely to feel disrespected and manipulated, leading to a breakdown in trust. On the other hand, w...
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