Develop a strong personal brand as a salesperson from "summary" of Psychology of Selling by Brian Tracy
One of the most important aspects of being successful in sales is establishing a strong personal brand. Your personal brand is essentially how you are perceived by others in the marketplace. It is the image that you project to potential customers, colleagues, and industry influencers. Your personal brand is a reflection of your values, expertise, and personality. It is what sets you apart from your competitors and makes you unique in the eyes of your customers. Developing a strong personal brand as a salesperson is crucial because it helps you build trust and credibility with your customers. When customers see you as a credible and trustworthy expert in your field, they are more likely to do business with you. Your personal brand can also help you attract new cus...
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