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Brands should position themselves as the guide from "summary" of Building a Storybrand by Donald Miller
In a world full of noise and confusion, customers are not looking for another hero. They are looking for a guide who can help them solve their problems and achieve their goals. That's why it is crucial for brands to position themselves as the guide in the customer's story. By doing so, brands can build trust and credibility with their audience, making it more likely for customers to choose their products or services. When a brand positions itself as the guide, it acknowledges the customer as the hero of the story. The brand's role is to provide the necessary tools, resources, and guidance to help the customer on their journey. This shift in perspective allows the brand to connect with the customer on a deeper level, showing empathy and understanding for t...
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