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Choose a name carefully from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
Choosing a name carefully is crucial when it comes to branding. A name is the foundation of a brand, the starting point from which everything else flows. It is the first impression consumers will have of a product or service, and it sets the tone for how they will perceive and interact with that brand in the future. Therefore, it is essential to choose a name that is simple, clear, and memorable. A simple name is easy to remember, easy to spell, and easy to pronounce. It should be short and to the point, avoiding unnecessary words or complicated spellings. A simple name is more likely to stick in consumers' minds and be recalled when they are making purchasing decisions. Clarity is also important when choosing a name...
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