The power of free is hard to resist from "summary" of Predictably Irrational, Revised by Dan Ariely
We often believe that we are in control of our decisions and actions. However, the reality is that our behaviors are heavily influenced by external factors, such as the presence of free items. The mere presence of something being offered for free has a powerful effect on our decision-making process. It is hard for us to resist the allure of getting something for nothing, even if it is something we may not have wanted or needed otherwise. The concept of "The power of free is hard to resist" highlights the irrationality of human behavior when it comes to free items. We tend to assign a higher value to items simply because they are free, even if they have no intrinsic value to us. This phenomenon can be seen in various aspects of our lives, from promotional giveaways to buy-one-get-one-free deals. When we are faced with a choice between a free item and a discounted item, we are more likely to choose the free item, even if the discounted item offers better value for money. This is because the word "free" triggers an emotional response in us that overrides our rational thinking. We become focused on the idea of getting something for nothing, rather than evaluating the actual worth of the item. Marketers and businesses understand the power of free and use it to manipulate consumer behavior. By offering free samples, trials, or gifts, they are able to attract more customers and increase sales. The allure of free items is so strong that we often end up spending more money than we originally intended, simply because we want to take advantage of the free offer. In order to resist the power of free, we must become more aware of our irrational tendencies and learn to make decisions based on logic rather than emotions. By understanding the influence of free items on our behavior, we can avoid falling into the trap of making impulsive choices that are not in our best interest. We must remember that just because something is free, it does not necessarily mean that it is valuable or worth our time and attention.
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