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Recognizing the impact of social identity in persuasion from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Understanding the impact of social identity in persuasion is crucial when it comes to influencing individuals. People often identify with certain groups or social categories, such as their cultural background, profession, or political affiliation. These social identities can significantly influence how they perceive and respond to persuasive messages. When attempting to persuade someone, it is essential to consider their social identity and how it may shape their attitudes and beliefs. For example, someone who strongly identifies with a particular political party may be more receptive to arguments that align with their party's values and beliefs. On the other hand, they may be resistant to messages that contradict or challenge their group identity. In ord...
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