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Predicting human behavior is complex from "summary" of Freakonomics by Steven D. Levitt

In the world of economics, predicting human behavior is a complex and challenging task. People are influenced by a myriad of factors, both internal and external, that can shape their decisions in unpredictable ways. This complexity makes it difficult for economists to accurately forecast how individuals will act in various situations. One key reason for the complexity of predicting human behavior is that people are not always rational actors. Traditional economic theory assumes that individuals make choices that are in their best interest, based on a rational analysis of costs and benefits. However, in reality, people often deviate from this rational behavior, making decisions that seem illogical or irrational to an outside observer. Additionally, human behavior is highly context-dependent. The same person may react differently to a situation based on a variety of f...
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    Freakonomics

    Steven D. Levitt

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