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Personalizing the message can enhance persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
When we personalize a message, we are making it more relevant and meaningful to the recipient. By tailoring our communication to address the individual's specific needs, preferences, or circumstances, we increase the likelihood that they will pay attention and be receptive to what we have to say. People are more persuaded by messages that speak directly to them, that acknowledge their unique characteristics, experiences, and interests. When we take the time to understand their perspective and frame our arguments in a way that resonates with them personally, we establish a connection that fosters...
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