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People tend to follow the crowd in making decisions from "summary" of O Poder Da Persuasão by Robert B. Cialdini

This tendency for people to follow the crowd in making decisions can be explained by the principle of social proof. When individuals are unsure of how to act in a particular situation, they look to others for guidance. This is especially true when the situation is ambiguous or unfamiliar, as people rely on the actions of others to determine the appropriate course of action. Social proof is a powerful tool of influence because it provides a mental shortcut for decision-making. Instead of carefully weighing all the available information and making a rational choice, individuals simply mimic the b...
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    O Poder Da Persuasão

    Robert B. Cialdini

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