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Framing messages appropriately is vital from "summary" of The Psychology of Persuasion by Kevin Hogan
The way in which a message is framed can make all the difference when it comes to persuasion. It is not enough to simply convey information; one must do so in a way that resonates with the audience. The words chosen, the tone used, and the overall structure of the message all play a role in how it is received. When framing a message, it is important to consider the mindset of the audience. What are their beliefs, values, and attitudes? By understanding these factors, one can tailor the message in a way that will be most persuasive. For example, if the audience is skeptical of a certain idea, it may be more effective to present the information in a neutral, objective manner rather than using emotional language. Another key aspect of framing messages appropriate...
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