Frame control is crucial for successful pitches from "summary" of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Frame control is crucial for successful pitches. When you are presenting an idea or trying to persuade someone, you need to be in control of the frame. This means that you should set the context and control the way the information is presented. If you let someone else control the frame, you risk losing the pitch. To maintain frame control, you need to be aware of the power dynamics at play. You must establish yourself as the dominant force in the interaction. This can be done through various techniques, such as using strong body language, maintaining eye contact, and speaking confidently. By asserting your dominance, you can ensure that the other party sees things from your perspective.
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