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Consistency in messaging can strengthen persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Consistency in messaging is a powerful tool in the art of persuasion. When your messages are consistent, they create a sense of coherence and reliability that can strengthen your argument and increase your chances of success. Imagine you are trying to persuade someone to buy a product or support a cause. If your messages are all over the place, with conflicting information and mixed signals, your audience is likely to become confused and skeptical. On the other hand, if your messages are consistent across all channels and touchpoints, they will reinforce each other and build a more persuasive case. Consistency in messaging also helps to establish credibility and trust. When your audience hears the same message repeated consistently, they are more likely to believe in the truth and validity of what you are saying. Inconsistencies, on the other hand, can raise doubts and erode trust. By maintaining a consistent message, you show that you are reliable, organized, and committed to your cause. This can go a long way in persuading others to see things from your perspective. Moreover, consistency in messaging can help to create a sense of familiarity and comfort for your audience. When people hear the same message over and over again, they start to feel a sense of connection with it. This familiarity can make them more receptive to your ideas and more likely to take action. Think about how advertising works - companies repeat the same messages and slogans over and over again to make them stick in people's minds. Consistency breeds familiarity, and familiarity breeds persuasion.- Consistency in messaging is a key element of effective persuasion. By keeping your messages clear, coherent, and consistent, you can build a stronger case for your ideas and increase your chances of success. So next time you are trying to persuade someone, remember the power of consistency in messaging. It could make all the difference.
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