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Building trust is key to effective persuasion from "summary" of Mapa da persuasão by Gislene Isquierdo
To be persuasive, one must first establish a foundation of trust with the audience. This principle is essential because without trust, the audience will be hesitant to believe the message being presented. Trust is like a bridge that connects the persuader to the audience, allowing for the smooth exchange of ideas and information. It is the bedrock upon which successful persuasion is built. Building trust involves demonstrating honesty, integrity, and authenticity in one's communication. When the audience perceives the persuader as trustworthy, they are more likely to be receptive to the message being conveyed. Trust is a fragile element that can easily be broken if the persuader fails to uphold these values. Therefore, it is crucial to maintain trust throughout the persuasion proce...
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