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Simplify messages for broader appeal from "summary" of Made to Stick by Chip Heath,Dan Heath
When it comes to making an idea stick, one of the most important things to keep in mind is the need to simplify messages for broader appeal. This means taking complex information and distilling it down to its most essential components so that it can be easily understood by a wide audience. Simplicity is key here - the more straightforward and uncomplicated a message is, the more likely it is to resonate with people. By cutting out unnecessary jargon, technical terms, and extraneous details, you can make your message more accessible and engaging to a larger number of people. Clarity and coherence are also essential when simplifying a message. It's important to ensure that the information you are presenting is logically organized and flows in a way that makes sense to the reader. This means using clear, concise language and structuring your message in a way that is easy to follow. Logical sequencing is another important aspect of simplifying messages for broader appeal. By presenting information in a logical order, you can help your ...
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