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Simplicity is essential in crafting sticky ideas from "summary" of Made to Stick by Chip Heath,Dan Heath
When it comes to crafting ideas that stick, simplicity is key. It might seem counterintuitive, but the more complex an idea is, the less likely it is to be remembered. Think about it - if you can't understand something, how can you be expected to remember it? That's why simplicity is essential in making ideas stick. Simplicity doesn't mean dumbing down your message. It means distilling it to its core, so that anyone can grasp it quickly and easily. This is where clarity and coherence come into play. Your idea should be crystal clear and logically structured, so that there's no room for confusion or misinterpretation. People should be able to follow your idea from start to finish without getting lost along the way. Logical sequencing is also crucial in ensuring that your idea sticks. Your message should flow smoothly from one point to the next, building a coherent narrative that keeps your audience engaged. Transition words and phrases can help guide your reader through your idea, making sure that each point leads naturally to the next. Co...
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