Consistency is key in communication from "summary" of Am I Making Myself Clear? by Terry Felber
Consistency in communication is essential for effectively getting your message across. Imagine trying to follow a recipe that keeps changing every time you glance at it. You'd end up with a disaster in the kitchen. The same goes for communication. If your message keeps changing or lacks coherence, your audience will end up confused and possibly misinterpret what you're trying to say. Consistency shows that you are reliable and trustworthy. It builds credibility with your audience, whether you're speaking to a large group or having a one-on-one conversation. When your message remains consistent, people are more likely to trust you and take your words seriously. On the other hand, if you constantly contradict yourself or send mixed signals, you'll come across as unreliable and untrustworthy. Consistency also helps in reinforcing your message. When you repeat key points in a consistent manner, they become more memorable to your audience. Think of a catchy jingle or slogan that you can't get out of your head. It's repeated ove...
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