Change is possible from "summary" of Switch by Chip Heath,Dan Heath
Change is possible. But change is not easy. Change can be overwhelming, frustrating, and even seem impossible at times. Yet, change is possible. To achieve change, we must first understand the importance of directing the Rider, motivating the Elephant, and shaping the Path. Directing the Rider involves providing clear direction and guidance. The Rider represents our analytical and rational side. By providing clear goals and a well-defined path, we can help the Rider navigate the complexities of change. This involves breaking down the desired change into smaller, manageable steps, making it easier for the Rider to see progress and stay on track. Motivating the Elephant involves tapping into our emotional side. The Elephant represents our emotional and instinctual side, which often drives our behavior. By appealing to the Elephant's emotions and desires, we can motivate ourselves to overcome obstacles and stay ...
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