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Avoid overwhelming people with too much information from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise

When it comes to persuading others, it is crucial to remember that less is often more. Bombarding people with an excess of information can actually work against you, diminishing the impact of your message. In order to effectively persuade someone, you must be strategic in how you present information, ensuring that you are not overwhelming them with unnecessary details. By keeping your message concise and to the point, you increase the chances of capturing the person's attention and maintaining their interest. This is because our brains are wired to seek out simplicity and clarity in communication. When information is presented in a straightforward manner, it is easier for people to process and understand, making it more likely that they will be persuaded by your message. Moreover, providing too much information can lead to cognitive overload, causing individuals to become confused or disengaged. In order to avoid this, it is important to prioritize the key points you want to convey and focus on delivering them in a clear and coherent manner. By doing so, you can ensure that your message is received and understood effectively. In addition, by limiting the amount of information you present, you also create a sense of urgency and importance around your message. When people are faced with an overwhelming amount of information, they may struggle to discern what is truly important or relevant. By being selective in what you communicate, you can help guide their attention towards the most crucial aspects of your message, increasing the likelihood of persuasion.
  1. It is essential to be mindful of how much information you are presenting to others when seeking to persuade them. By focusing on simplicity, clarity, and coherence in your message, you can effectively engage and influence your audience without overwhelming them. This strategic approach will help you convey your message more effectively and increase your chances of success in persuasion.
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O Código da Persuasão

Christophe Morin

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