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Focusing on benefits can persuade others to take action from "summary" of Persuasão by Maytê Carvalho
When trying to persuade others to take action, it is essential to focus on the benefits that will result from that action. By highlighting the positive outcomes that can be achieved, individuals are more likely to be convinced to follow through with the desired course of action. This is because people are generally motivated by the potential rewards or advantages they stand to gain from a particular decision or behavior. When presenting a persuasive argument, it is important to clearly articulate the benefits that the other person will experience if they choose to act in the way you are suggesting. This means outlining how their lives will be improved, what advantages they will enjoy, and what positive consequences will result from their actions. By painting a vivid picture of these benefits, you can make the proposition more enticing and appealing to the individual...
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